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Advertising costs and you can’t do anything about it.
It costs money or time, so if you don’t want to spend any money you will probably need to spend tons of time on it.
The first thing that you have to do if you want to advertise is to determine your target audience and ways on how you can reach them. This step is essential because you don’t want to spend your time on the marketing channels that are irrelevant to your business.
This is, in my opinion, the best ways you can reach your audience:
Social media marketing – use Instagram, Twitter, Facebook and tell the stories about your company or provide valuable content that can help your costumers. When you provide valuable content people try to see that you are an expert in certain niche and they trust you. That can bring you tons of clients.
YouTube channel – YouTube has great organic reach and you can reach tons of people. Provide valuable content that can help people. That can help you advertise your company to a huge audience.
Start a blog – When you start a blog you will boost your reach. This is really important for brands and small business that what to find new customers, also for people that want to build a following online. Blogging also helps to boost your sites SEO that in return can make your company more visible to the potential customers.
Creatively use what your recourses to attract customers. There are tons of strategies and ways to be visible. Try to think what and how you can use to be visible to your potential customers